about

Me and my son RainnI am passionate about the power of words. I love wordsmithing and using my grammatical gifts to help individuals reach their potential and companies increase their profit. Be it taking a website to the next level, creating a custom brochure or coming up with eye-catching ad copy, words are my paintbrush. I'm always looking for the next canvas.

I graduated from ASU in 2001 with a major in journalism and a double minor in creative writing and women's studies. I spent the next several years working as a magazine editor for McMurry, a marketing communications firm in Phoenix, and then as a web copywriter for US Airways.

In 2006, we had our first son, River. At that time, I decided to leave the traditional workforce to care for my baby and pursue my writing and editing career on my own terms. I've been freelance writing and editing ever since, with projects ranging from realtor brochures to online guitar retailer websites.

I live in Shawano, Wisc., with my wonderful husband, Jared and our two boys, River and Rainn. We attend Hope Community Church where Jared is the worship pastor. We also have a vizsla named Gatsby and a little tabby cat named Widget.

portfolio
services

marketing / promotional

Never underestimate the power of articulate, concise and well-written copy - it can build confidence with your customers and improve your image in the marketplace. Use the right words the first time, and give your advertisement, marketing brochure or promotional materials the punch they need to really make an impact.

web copywriting

Don't let your words get lost on the web. You have just seconds to reach your audience before they click away. Let me help you reach your customers and improve your search-engine standing through this powerful medium using proven web copywriting standards and SEO techniques.

writing / editing

If marketing and web copywriting are my bread and butter, writing is my fudge sundae. While I specialize in beauty, health and wellness, fitness, and natural parenting, I'm excited to learn—and write about—almost any topic. Try me.

I also offer editing services for those individuals/companies who know what they want to say, but want that extra set of eyes to ensure grammatical perfection and adherence to AP style.

resume services

Let me help you land the job of your dreams. In today's economy, you can't afford to have a lackluster resume with grammatical errors. I'll draft a cover letter tailored to the position you're applying for and help you identify the skills and experience that will make you standout among a sea of resumes.

contact

Let me show you what I can do for you. Shoot me an e-mail to arrange a free consultation. I'll be in touch soon.



raves

"Alissa was an incredible member of the McMurry editorial team—smart, talented and beloved by her clients—and now she's among our most reliable freelancers. She writes well. She's an excellent editor. And boy is she fast! When an employer hires back a former staff member for contract work, it says a lot about how valued that individual was—and is. Alissa is one of the very few former McMurry employees who has earned ongoing assignments from the company."

-Beth Tomkiw, creative director, McMurry

"With Alissa's help, I was able to create a very professional brochure. I get lots of compliments on the looks and content, not to mention what a boost it has been to my business. I would definitely have her do freelance writing for me again in the future."

-Pam Edwards, realtor, High Profile Realty

"Alissa helped me refine my resume and create web-friendly content for my personal business website when I applied for my current position—which she no doubt helped me land. I now recommend her to my clients on a regular basis and use her anytime I need great web content created quickly."

-John Szafraniec, front end engineer, Scripps Networks

"I have used Alissa to create everything from direct marketing materials to e-newsletters to web content and she never fails to impress me. Her work is flawless, she gets it right the first time and she turns things around quickly. There's no one else I turn to when I need help in this area of my business."

-David Schmidt, Owner and CEO, Guitar Adoptions

"Alissa’s talent as an editor and dedication to her art is outstanding. She transformed my mediocre resume into a tool that I have used to gain not only a measurable title promotion but status and rank within my career. She is committed to excellence and has impeccable taste and style in her ability. I highly recommend her services."

-Lia Bobieo, business professional/facilitator, CVS|Caremark

"With Alissa’s talent for words, and her expertise in the creative field, I now have a resume that I can be proud to send out to prospective employers. She obviously has a passion for what she does, and it shows in the work she creates."

-Jenn Halstead